The importance of hiring writers with expertise

Anytime you are making the decision to hire writers to represent your business, you are taking a risk. Their words become your voice and are very often the first thing readers or potential customers will come into contact with. Because of this, you want to hire someone who will do your work justice and treat it the same way you would if you were writing it. The best way to accomplish this is to hire a professional writer who possesses an expertise in your content.

When hiring writers, you certainly want to find the best deal possible. However, you have to weigh the cost of hiring cheaper, less experienced writers against more professional expert writers. Hiring expert writers may cost a small amount more; but, with them, you know will be more guaranteed to receive the type of content you will be looking for. When hiring cheaper, you take the chances that the text will be confusing or may be filled with questionable grammar. Worse even, you may be prepared to unveil your new content to find it riddled with inaccurate information.

On the other hand, professional writers know the importance of blending correct material with vibrant words to draw readers in. They have the ability to inform and persuade and complete your project in a way that breathes life into your professional image. Professional writers also understand how to craft your project in the best way possible. They know how to weave style and word choice together to match your needs and bring freshness and innovation to your content.

Well written material is essential to your success. It is something that is an investment for you and should be treated as such. Research any potential authors you plan to hire. Review samples of their work if possible; it may not match specifically what you are looking for but it will give you an idea of their writing style. Search out references or testimonials from previous clients and look specifically for information related to their ability to write as well as meet deadlines and produce consistent results. Do not hesitate to visit with your potential writers about your assignment so you can ensure you are both on the same page.

The Coqui Prose team takes pride in maintaining the highest levels of repeat clients and customer satisfaction. Over the past two years the team has completed almost 400 jobs, maintained a five star rating on Elance, the bidding freelance system. Every Coqui Prose writer is committed to producing original content for each client and is considered to be an expert on the topics they author. Together, the team has over thirty combined years of writing experience, four Master’s degrees, one Doctoral candidate, a psychotherapist, several teachers, thirty authored books, and a variety of other certifications. Somewhere on their team, Coqui Prose has a writer who can meet almost any need.

© 2012, Coqui Prose. All rights reserved.

There is nothing that can replace good writing. It is one of those things that can grab you, move you, and compel you. The words can draw you in and help you see things you never have before. Unfortunately, not every author can write well enough to accomplish this. Certainly they can put pen to the paper and churn out articles that meet certain criteria, but they cannot necessarily help the reader visualize the content or compel them to investigate it further. This one single aspect is the difference between the art of writing and the science of it.

With regular practice and the following of specific guidelines, almost anyone can learn the science of writing. Most of us learned the basics in our early years of school. You need a topic sentence and several supporting ideas in each paragraph. Each paragraph should build off the ones before it and there needs to be a conclusion to the entire piece. It seems simple enough and some people are so desperate for content they are willing to pay writers to accomplish only the basic science of writing.

The reality is though that understanding the basic mechanics of writing does not make someone a true author. When only the simple basics of writing are followed, the content lacks depth, style, and substance. True writing will move beyond the basics. It will immerse the reader in the content, leaving them filled with information and images. When authors understand the true art of writing they are able to transform ordinary works into powerful content. Their skill will allow the reader to use their senses and translate the written words into content they can actually feel.

As a client you certainly have to make excellent business decisions; however, you must also remember it is your name that will be attached to any piece of information a hired author has written for you. There must come a time when you weigh the cost of cheaply hiring a writer who can give you the science of writing but leaves your readers with very little substance versus hiring a true author who will drive people to your business. Readers of true writing notice the difference as well. When the recognize excellent prose and content they are more willing to part from their money and invest in your business.

One aspect that sets Coqui Prose apart from other writing companies is the fact that we do not believe in serving as a content farm. Each of our authors strives to ensure our work is one hundred percent original, offers great depth and complexity, and will draw the reader in. We recognize that one of our primary responsibilities to our clients is the give them the very best so their business will continue to expand and grow. Each author is matched specifically to a topic based on their own expertise and the client’s say so. Coqui Prose brings the true art of writing to every assignment taking things from ordinary to extraordinary.

© 2012, Coqui Prose. All rights reserved.

Publicity is the key to successfully marketing any new creation. Whether you are releasing a new cosmetic product, announcing the publication of a new website, or any other endeavor, a great press release is vital to your success.

Your press release is the first piece of information anyone will read or hear about your product. It will create an immediate image in your potential customers’ minds about your company and your creation and it will help them decide if they are even interested in investigating it further. Because of that, your press release cannot simply be good. It has to be great if you want to generate any buzz around your company and your product. The writing of your press release has to invoke such wonderful imagery; potential customers are laced with a desire to sample the product or avail themselves of your services.

The technique and content of your press release is important as well. You cannot simply put some words down on a piece of paper announcing your good works. Extreme thought must go into writing the release. It is essential the press release not sound like an advertisement. You do not want your customers to feel as if they are reading or listening to a commercial. Instead, your press release should leave them with information about the product or event as well as your company. A solid press release should be brief without excluding vital information about the product or service.

Press releases can also serve as a fantastic e-marketing tool as well. Although they are one of the most traditional forms of marketing, releases are no longer limited to print methods. The online world has opened up a large new audience of readers. Bloggers, website visitors, and other social media enthusiasts might be able to find the information included in your press release and be able to pass it on with a few simple clicks. Online press releases can easily be circulated to a wide audience in an extremely short amount of time. This opens up an amazing opportunity for your business, particularly if the press release goes viral.

Unfortunately, great press releases are hard to come by and writing them is even more difficult. The trick is to find a company or public relations department with a history of producing fantastic press releases. They have studied the market and will be prepared to craft your release in ways that you may not be able to. Often, those who are closest to the product or service, business owners, product developers, etc, are the very ones who should not write their own releases. Professionals understand not only the market, but the target audience as well and can generate the type of press release that will be most appropriate. They will be able to help you generate buzz for your product or service in a crisp, clear, targeted, using a well-formatted approach.

Good press releases will announce your product or service. Great ones will instill the targeted audience with a desire to try it and then pass the word on.

Coqui Prose excels in delivering high quality, professional press releases.

© 2012, Coqui Prose. All rights reserved.