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Content Marketing

Multicultural vs. Total Marketing: Why You Need to Know the Difference

The Shift from Multicultural to Total Marketing and What it Means for Content Marketing

Tailoring advertisements and marketing campaigns to a specific ethnic group is nothing new; it’s called multicultural marketing. Smart companies know that unless their products or services are very niche, they need to hit a wide variety of market segments. Ethnic groups that were once […]

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5 Things You Really Need to Know Before You Create a Blog for Your Business

Know what it takes and be prepared to do it right, or don’t do it at all.

Everyone has a blog. It seems like a requirement for every company’s website to have a blog with industry information, company updates, personal thoughts and whatever else seems to offer a chance to stuff keywords and get more page […]

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7 Ways a Freelance Team Could Benefit Your Business Today

Freelancing has exploded throughout the business world over the last decade, but if you’re used to the traditional model of work it may be hard to make that transition to hiring contractors. The idea is a little scary if you have never worked with freelancers before. Where do you find them? How do you know […]

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