Is it time for you to outsource content marketing? Maybe you have a small startup and you think you can handle your own content needs. You’re a good writer after all, so why shouldn’t you save the money and do it on your own? Or maybe you have a larger, more established business and your in-house marketing team has been handling your website content. That’s what you pay them for, right? How do you know when you and your team are ready to outsource the job of content marketing? Here are some surefire signs:
Um…what’s content marketing?
If this is the first you’ve heard of it, or you’ve heard the term but you have just a hazy, nebulous idea of what it is, you might want to outsource your content marketing to the professionals. Content marketing is more important than ever (so say the experts). Consumers are savvier than in the past. You can’t just hook and reel them in with traditional advertisement. They want meaningful content.
You have no idea when any kind of update was last made to your website.
A functional website that sells and that retains customers is more than a home page with contact information and product descriptions. You need content that is optimized for search engines and for increasing conversion rates. This means constantly updating it with fresh content and changes for better user experience. If you can’t keep up with this, you may need to call in the professionals.
You don’t have a marketing team (or person).
If your business is small and in its early stages, you may not have the budget for a full time marketing professional, let alone a team. Outsourcing is a good solution when you need marketing but you don’t have the budget to hire employees. Full-service content marketing agencies provide services on a contract basis, so you can commit to only as much as you can afford. You really can get something out of this arrangement without blowing your budget.
You’re not seeing revenue growth.
Maybe you’ve been attempting some content marketing on your site. You have a blog and you’re trying to get a buzz going on social media. Maybe you even have a lot of followers. But are you seeing improvement in the bottom line? Are you actually getting leads and converting them into paying customers? If not, you may need to outsource to the experts who know how to use content to convert.
You’re overwhelmed. You’re stressed out. You have no time!
Probably the best reason of all to outsource anything that is vital to your business is that it will make your life easier. Running a business is time consuming and stressful. If you’re not an expert in content marketing, you can spend hours trying to make it work for you with frustratingly small to non-existent results. Let the professionals step in and make it easier for you.